Towards Healthcare
Healthcare Navigation Platform Market Size & Business Expansion

Healthcare Navigation Platform Market to Exceed USD 24.83 Bn by 2034

The global healthcare navigation platform market was estimated at US$ 11.89 billion in 2025 and is projected to grow to US$ 17.90 billion by 2030. In 2023, North America led the market, while the Asia Pacific region is projected to experience notable growth in the coming years. The cloud-based deployment model was the largest segment in 2023 and is anticipated to have the highest growth rate from 2024 to 2034.

Healthcare Navigation Platform Market Size, Segments and Insights

The global healthcare navigation platform market was estimated at US$ 10.10 billion in 2023 and is projected to grow to US$ 24.83 billion by 2034, rising at a compound annual growth rate (CAGR) of 8.52% from 2024 to 2034

Healthcare Navigation Platform Market Revenue 2023 to 2034

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The demand for health navigation is because it provides solutions that include offering a single point of contact for all healthcare needs, a single phone number to use with an insurance card, round-the-clock support for claims and advocacy, answering billing inquiries, giving access to a clinical team for assistance with complex clinical needs and expert medical opinions, and giving information about healthcare costs.

Major Key Insights of the Healthcare Navigation Platform Market

  • North America dominated the market share by 44% in 2023.
  • Asia Pacific is expected to grow at a significant rate during the forecast period.
  • By deployment, the cloud-based segment held the largest share of the market in 2023, and it is expected to grow at the fastest CAGR from 2024 to 2034.
  • By end-use, the large enterprise segment held the largest healthcare navigation platform market share in 2023.
  • By end-use, the SMEs segment is expected to grow at the fastest rate during the predicted period.

Healthcare Navigation Platform Market: Better Health Outcomes

By enhancing member health outcomes, healthcare navigation solutions benefit employers, health plans, and businesses. By connecting workers to the appropriate care at the appropriate time with the appropriate amount of assistance, navigation solutions streamline their journey across the healthcare continuum and provide clinical, financial, and administrative support, all of which enhance the healthcare experience and results for staff members. Additionally, by providing members with a comprehensive and customized solution, health navigation reduces confusion and boosts healthcare involvement, both of which eventually lead to improved health outcomes. Businesses that provide healthcare guidance to their staff may enhance health outcomes, save costs, and give committed support to workers—all of which contribute to increased profitability.

How can AI Improve the Healthcare Navigation Platform Market?

Benefits platforms powered by AI can answer thousands or even hundreds of thousands of workers' health-related questions around the clock without a sizable support staff. Artificial intelligence is used by AI-enhanced health insurance navigators to expedite the enrollment process and offer prompt responses to frequently asked queries. To bridge the gap between technology and human support, these services also provide customers with the opportunity to speak with a personal navigator in case they need more in-depth help or have complicated questions.

Infermedica

Top Companies in the Healthcare Navigation Platform Market

  • Quantum CorpHealth Pvt Ltd.
  • Solace Systems
  • Wellframe
  • Create Health Ventures
  • Health Joy, LLC
  • Health Advocate
  • Apree Health
  • Sharecare, Inc.
  • Included Health, LLC
  • Accolade
  • Transcarent

Innovation by Solace in the Healthcare Navigation Platform Market

Company Name Solace Systems
Headquarters Ontario, Canada, North America
Recent Development In August 2024, the medical navigation platform Solace said that it had raised $21 million in total after securing $14 million in Series A investment. New investors Coalition Operators Anne Wojcicki, the late Susan Wojcicki, and RiverPark Ventures joined the round managed by Inspired Capital, which also included participation from current investors Torch Capital and Craft Ventures. The organization links those in need of medical assistance with advocates who support them along their path.

Innovation by Create in the Healthcare Navigation Platform Market

Company Name Create Health Ventures
Headquarters Texas, U.S., North America
Recent Development

In August 2024, the goal of Create Health Ventures, a venture capital firm with founders from the healthcare sector that focuses only on early-stage digital health startups, is to invest in innovations that improve patient outcomes, increase access to care for all, and improve the patient experience. The firm closed its first $21 million fund today. Investing in business-to-business (B2B) solutions that meet business objectives ranging from improved patient engagement and a more efficient care journey to recruiting and retention in clinical trials as participant demand increases, the firm helps pharmaceutical companies and payers achieve their objectives.

Efficient Global Trade of Medical, Pharmaceutical and Industrial Products

Consignee Name Shipper Name Quantity Weight (kg) Product Description
Fisher and Paykel Healthcare USA KY Fisher and Paykel Healthcare Limited 2,90,733 84,064 Medical and surgical instruments and appliances
Aerosafe Pfizer Service Company 1,21,124 5,32,967 Gel preparations for human and veterinary use
Boehringer Ingleheim Pharmaceutical Boehringer Ingelheim International GmbH Binger 77,142 1,76,436 Medicines, vaccines, and immunological products
Stanley Black and Decker Plant Black and Decker Limited 60,415 4,385 Parts for sound and video recording devices
Fisher and Paykel Healthcare Inc Fisher and Paykel Healthcare Limited 59,895 30,648 Medical and surgical instruments and appliances
Cerus Corp Cerus Europe B V 54,240 19,894 Medical and surgical instruments and appliances
Zevex Inc Moog MDG SRL 46,414 1,06,271 Medical and surgical instruments and appliances
Johnson and Johnson Consumer Inc Shanghai Johnson and Johnson Limited 45,357 1,19,645 First-aid kits and similar medical supplies
Hikma Pharmaceuticals USA Inc Hikma Farmaceutica Portugal S A 39,537 1,95,962 Medicines, vaccines, and immunological products
JMS Singapore Private Limited JMS Singapore Private Limited 38,720 3,40,739 Medical and surgical instruments and appliances

Increased Complexity Drives the Market

The healthcare navigation platform market is growing due to the industry's growing complexity. Regulatory changes, evolving treatment modalities, and diverse care settings have resulted in this complexity, which causes healthcare providers and patients to face issues in navigating the system effectively. The healthcare navigation platform becomes a centralized system that can be used by patients to schedule appointments, access support services, access information, and streamline the overall procedure of healthcare. The streamlined process increases employee satisfaction and patient satisfaction, reduces administrative burden, and enhances and improves the overall healthcare system. With a growing number of patients, value-based care, demand for better healthcare services, and advanced technologies, the healthcare navigation platform market is expected to grow significantly in the future. It is also anticipated that the key market players will grow and develop innovative solutions to improve the already existing platforms.

Initial High Costs Limit the Market’s Growth

Although healthcare navigation platforms are highly needed in the proper management of healthcare, the initial cost/investment needed for integrating the platform is very high, due to which many organizations are not able to implement navigation platforms in their system. This becomes a restraining factor for the growth of the healthcare navigation platform market.  Apart from this, it is not possible to implement a healthcare navigation platform in underdeveloped and developing countries because even basic healthcare is not available in such countries. The market players should focus on reducing the cost of implementing navigation platforms so that they can be implemented in various healthcare systems, including SMEs.

Remote Patient Monitoring is a Market Opportunity

The growing focus on remote health or telehealth is expected to promote the growth of the healthcare navigation platform market in the future. Geriatric populations unable to move, bed-ridden patients, patients in remote locations, and in disaster management cases, telehealth is needed. Evolving healthcare needs, patient-centered care, and efficient & accessible healthcare systems are more factors promoting growth. With the help of healthcare navigation platforms, care coordination, accessibility, efficiency, and coordination between healthcare providers and patients can be done.

For instance,

  • In August 2024, in order to assist patients in scheduling telehealth visits, filling prescriptions, and taking advantage of savings programs for the company's COVID-19, migraine, and flu medications, Pfizer established a direct-to-consumer service. They may also arrange for vaccines against respiratory syncytial virus (RSV), pneumococcal pneumonia, and other illnesses with the use of the online resource PfizerForAll.

The Cloud-Based Segment Dominated in 2023

By deployment, the cloud-based segment held the largest share of the healthcare navigation platform market in 2023 and is expected to grow at the fastest rate during the predicted period. Healthcare navigation platforms are software that needs to run without any interruptions to ensure efficient performance. It can be achieved if the platforms are hosted on the cloud. Cloud-based deployment provides seamless access to information from any location, which allows employees and users to navigate the healthcare system conveniently. Cloud-based services are easy to transfer and can be managed by developers to make changes to the platforms.

For instance,

  • In June 2023, Alight, Inc., a top supplier of cloud-based technology and human resources services, announced today the introduction of improved services designed to assist families and staff in addressing challenging mental health issues. The new features, which are available to organizations using Alight Clinical Guidance and Alight Total Guidance, are intended to help people get past a lot of obstacles that come up when they try to get help.

The Large Enterprise Segment Dominated in 2023

By end-use, the large enterprise segment held the largest healthcare navigation platform market share in 2023. Large enterprises have large numbers of employees as well as patients. Therefore, it becomes a necessity for large enterprises to use healthcare navigation platforms for better employee and patient management. It helps organizations to reduce costs, enhance patient care, and improve the overall performance of the organization. Apart from this, large enterprises have the initial investment needed for the setup, due to which they are able to develop high-end platforms for better services. Large enterprises also focus on employee satisfaction and invest in technology, which further promotes the growth of the segment.

The SMEs Segment is the Fastest-Growing

By end-use, the SMEs segment is expected to grow at the fastest rate in the healthcare navigation platform market during the predicted period. With government support and investments, many SMEs have emerged in recent years, which has increased the demand for health navigation platforms. The platforms are useful in resource and cost management, which makes it an ideal choice for SMEs.

For instance,

  • In February 2024, Healix ConneX was introduced as a digital healthcare solution for small and medium-sized businesses (SMEs). For enterprises, the service provides three tiers of care. Mental health assessments and a virtual, round-the-clock GP care are included in the Lite package. Access to extra advantages such as musculoskeletal exams, a well-being platform to enhance health, sleep, and stress management, cancer care assistance, and MyGym discounts are possible with the Healix Triage option.

Advanced Technology Drives North America’s Market

Stacked Graph 0

By region, North America dominated the healthcare navigation platform market share by 44% in 2023. The market in North America is majorly dominated by the U.S. and Canada. Both countries have advanced healthcare infrastructure and continuous investments are being made by government and market players to improve the facilities. The region also has a high adoption rate of digital technologies, which gives a boost to technological advancements.  The strict regulatory compliance related to healthcare in the U.S. and Canada focuses on employee satisfaction and patient satisfaction and encourages organizations to adopt better systems and policies to avoid any issues.

  • In North America, the U.S. held the largest share of the healthcare navigation platform market, which was attributed to strict regulations, advanced healthcare infrastructure, a high healthcare budget, government support, investments in technological advancement, and the development of innovative solutions by key market players.

For instance,

  • In January 2024, Sun Life U.S. began providing the market for big employer group benefits with its healthcare navigation and advising service. Providing them with individualized information increases the pool of healthcare providers available to employees, enabling them to make informed medical decisions and choose the best physicians, treatments, and diagnostics for their individual requirements. Employer-sponsored health plans and benefits function more effectively with the support of Health Navigator, powered by PinnacleCare, which Sun Life originally introduced as a service for its medical stop-loss clients. This leads to improved health outcomes for workers.

Growing SMEs Promote Asia Pacific’s Market

Healthcare Navigation Platform Market NA, EU, APAC, LA, MEA Share, 2023 (%)  By region, Asia Pacific is expected to grow at a significant rate during the forecast period. The growth of the healthcare navigation platform market in Asia Pacific is attributed to growing investment by organizations, support from other regions, investment in healthcare infrastructure, and adaptation of advanced technology. Apart from this, growth can be seen in the number of healthcare SMEs in Asia Pacific due to the growing demand for healthcare services. The demand is increasing due to the growing population and growing number of patients.

The healthcare sector in China is currently the second biggest in the world and is growing at a rate never seen before. An aging population, increased demands for a greater quality of life, and longer life expectancies are some of the reasons contributing to this trend. Furthermore, a long-term national health strategy (the Healthy China 2030 project) and the incorporation of state-of-the-art technologies into the medical field, along with enhanced intellectual property rights protection, have virtually created the ideal conditions for the next big development in the healthcare sector.

India is also contributing significantly to the growth of the healthcare navigation platform market. One contributor is the growing number of SMEs. To bring healthcare closer to the community, the first component focuses on building 1,50,000 Health and Wellness Centers (AB-HWCs), now called Ayushman Arogya Mandir. This is accomplished by modernizing Subhealth Centers (SHCs) and rural and urban Primary Health Centers (PHCs) in both urban and rural areas. The goal of these facilities is to provide comprehensive primary health care (CPHC). Under the initiative, 6.11 crore hospital admissions totaling Rs. 78,188 crores have been approved; of these, 1.7 crore hospital admissions valued at approximately Rs. 25,000 crores have been approved in 2023 (Jan-Dec 2023). 26,901 hospitals, comprising 11,813 private hospitals, have been approved under AB PM-JAY to offer healthcare services to those who are eligible for the program.

For instance,

  • In 2023, Johari received the prestigious ET MSME Awards 2023 "Pharmaceutical & Healthcare MSME of the Year" award. Outstanding Micro, Small, and Medium-Sized Enterprises (MSMEs) were honored at the New Delhi award event for their remarkable contributions to the economy, which were demonstrated by noteworthy successes in company expansion, market performance, employment generation, and influential socio-economic activities.

Recent Developments in the Healthcare Navigation Platform Market

  • In August 2024, a global database of clinics was developed by Doctor Global, a healthcare navigation service. Patients may use the site as a comprehensive resource to locate medical services in different areas and specializations. Patients looking for medical treatment outside of their own country have many options to choose from, according to the recently released database, which features thousands of clinics. Patients may use the site to search for clinics by selecting several criteria, such as specialization, location, and treatments offered.
  • In September 2023, Orion Health introduced new patient navigation services powered by AI in healthcare. New digital front-door services from Orion Health were introduced; 15 million people in Ontario are currently using them, and more people will soon have access to them. According to the business, the technologies are designed to lessen the need for emergency rooms by streamlining treatment and chores for overworked healthcare professionals.
  • In December 2023, to provide human-led help and real-time healthcare benefits navigation, Medefy Health has successfully raised $10 million in investment. Quick expert insights are available to help with improved healthcare decision-making on a rapidly expanding member-first health benefits navigation portal. Medefy's platform will expand into other healthcare domains more quickly thanks to this financing.

Segments Covered in the Report

By Deployment

  • On-Premises
  • Cloud Based

By End-use

  • Large Enterprises
  • Small and Medium Enterprises (SMEs)

By Region

  • North America
    • U.S.
    • Canada
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Thailand
  • Europe
    • Germany
    • UK
    • France
    • Italy
    • Spain
    • Sweden
    • Denmark
    • Norway
  • Latin America
    • Brazil
    • Mexico
    • Argentina
  • Middle East and Africa (MEA)
    • South Africa
    • UAE
    • Saudi Arabia
    • Kuwait
  • Insight Code: 5241
  • No. of Pages: 150+
  • Format: PDF/PPT/Excel
  • Published: October 2024
  • Report Covered: [Revenue + Volume]
  • Historical Year: 2021-2022
  • Base Year: 2023
  • Estimated Years: 2024-2033

Meet the Team

Kesiya Chacko is a healthcare market research expert with 4+ years of experience, specializing in analyzing industry trends, assessing market opportunities, and providing actionable insights for businesses in healthcare sectors.

Learn more about Kesiya Chacko

Aditi Shivarkar, with 14+ years of healthcare market research experience, ensures the accuracy, clarity, and relevance of reports. Her expertise helps businesses make informed decisions and stay competitive in healthcare sectors.

Learn more about Aditi Shivarkar

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FAQ's

There are several benefits of using a healthcare navigation platform, including employee satisfaction, enhanced employee recruitment, patient satisfaction, time-saving, and cost control.

Through comprehensive case management, patient navigation is a STEPS method that offers whole-patient care. Patient navigators provide one-on-one care to patients, promoting their quick re-engagement in care, access to social resources, and sustained commitment to and adherence to medical therapy.

World Trade Administration, National Institutes of Health, PIB, WHO, FDA, Centers for Disease Control and Prevention.