Schedule a Meeting
Download Brochure
Table of Content
November 2024
The global non-invasive aesthetic treatments market size is forecast to grow from USD 83.13 billion in 2025 to USD 238.04 billion by 2034, driven by a CAGR of 12.4% from 2025 to 2034, as a result of rising social media influence and improved acceptance towards aesthetic procedures.
Unlock Infinite Advantages: Subscribe to Annual Membership
Botulinum Toxin procedures are poised to register the use of more than 3 million injections every year.
The global non-invasive aesthetic treatments market refers to the market for cosmetic procedures and treatments that do not require surgical intervention. These treatments are designed to enhance the appearance of individuals by addressing various aesthetic concerns such as wrinkles, fine lines, sagging skin, and body contouring. Non-invasive treatments are preferred by individuals seeking cosmetic enhancements as they offer several advantages over traditional surgical procedures, including minimal downtime, fewer risks, and less discomfort.
The non-invasive aesthetic treatment services can be offered in hospitals & surgery centers, medical spas, traditional spas, HCP-owned clinics, and others. The products used for non-invasive aesthetic treatments are injectables, skin rejuvenation, and others.
The market for non-invasive aesthetic treatments is experiencing significant growth due to various factors. One of the key drivers is the increasing global demand for cosmetic procedures, which is fueled by factors like rising beauty awareness, the aspiration for self-enhancement, and the impact of social media. Non-invasive treatments offer individuals accessible and convenient solutions to improve their appearance without the need for invasive surgical procedures. This trend reflects the growing preference for minimally invasive approaches in the field of aesthetics.
The International Society of Aesthetic Plastic Surgery (ISAPS) published the findings of its annual Global Survey on Aesthetic/Cosmetic Procedures in June 2024. The survey revealed that approximately 35 million aesthetic procedures were performed in 2023. Out of these, 15.8 million procedures were performed by plastic surgeons, and 19.1 million were non-surgical procedures. This data highlights the continued popularity and acceptance of these procedures among individuals seeking to enhance their appearance.
The continued popularity and acceptance of non-invasive aesthetic procedures can be attributed to several driving factors. One of the key factors is the desire for natural-looking results. Patients today often seek enhancements that enhance their features without appearing overly artificial. Non-invasive procedures, such as dermal fillers and injectables, offer precise control over the level of enhancement, resulting in more subtle and natural outcomes. This ability to achieve a refreshed and rejuvenated appearance while maintaining a natural look has greatly contributed to the popularity of non-invasive treatments.
In addition, the continued popularity and acceptance of non-invasive aesthetic procedures are driven by minimal discomfort, shorter recovery time, non-permanent options, safety considerations, a wide range of treatment options, technological advancements, and growing social acceptance. As these driving factors continue to shape the field, the popularity of non-invasive procedures is expected to persist and contribute to the growth of the market in the foreseeable future.
Artificial intelligence (AI) and machine learning (ML) play a vital role in the cosmetic sector, providing personalized treatment and care to people. AI and ML can analyze skin conditions such as hydration levels, elasticity, and pigmentation and suggest treatment outcomes. This leads to increased accuracy, efficiency, and affordability of non-invasive cosmetic treatments. AI and ML can also predict treatment outcomes, allowing experts to take preventive measures and make timely decisions. They can revolutionize medical note-taking during consultations, enabling healthcare professionals to focus more on patients rather than on manual note-taking. AI-enabled robotics assist healthcare professionals in cosmetic invasive and non-invasive surgeries, reducing manual errors. AI introduces automation in administrative tasks, decreasing the burden on admins and streamlining the entire workflow.
The growth of the non-invasive aesthetic treatment market is significantly influenced by the rise of social media platforms. In today's digital age, social media has become an integral part of people's lives, especially for the younger generation. Platforms like Instagram, YouTube, and several other platforms have transformed the beauty and aesthetics landscape by showcasing idealized standards of beauty and creating trends that quickly gain popularity. Social media influencers, celebrities, and beauty bloggers play a crucial role in shaping beauty standards and influencing consumer behavior. Their posts, videos, and endorsements of non-invasive aesthetic treatments have a tremendous impact on their followers. The aspirational content they create often showcases the positive outcomes and benefits of these treatments, encouraging their followers to explore similar options for themselves.
The visual nature of social media platforms also fuels the desire for aesthetic enhancements. Users are constantly exposed to carefully curated images and videos that highlight flawless skin, perfectly shaped features, and desirable body proportions. As a result, individuals, especially the younger generation, feel more compelled to invest in non-invasive treatments to achieve similar aesthetic goals. Moreover, social media platforms have made information about non-invasive aesthetic treatments easily accessible. Users can find before-and-after images, detailed explanations of procedures, reviews, and recommendations shared by others who have undergone similar treatments. This availability of information empowers individuals to make informed decisions and creates a sense of familiarity and trust around these treatments.
The interactive nature of social media platforms also facilitates engagement and discussion among users. People actively participate in online communities, forums, and groups dedicated to beauty and aesthetics. They share their experiences, ask questions, and seek advice from others who have undergone non-invasive aesthetic treatments. This exchange of knowledge and personal experiences further drives interest and confidence in these procedures. The influence of social media on the non-invasive aesthetic treatment market extends beyond consumer behavior. It has also provided a platform for clinics, practitioners, and service providers to showcase their expertise and reach a wider audience. They can share educational content, testimonials, and promotional offers, attracting potential clients who are actively seeking these treatments.
Thus, social media has become a powerful driver of growth in the non-invasive aesthetic treatment market. It has transformed the way people perceive beauty, influenced their aesthetic preferences, and provided a platform for information exchange and engagement. As social media continues to evolve, its impact on the market is expected to further expand, shaping the industry and driving continued growth in the years to come.
Botulinum toxin, commonly known as Botox, plays a significant role in the non-invasive aesthetic procedure market. It is one of the most widely used treatments for reducing the appearance of facial wrinkles and fine lines, making it a popular choice among individuals seeking facial rejuvenation without undergoing invasive procedures. One of the primary factors driving the growth of botulinum toxin treatments is its ability to reduce the appearance of facial wrinkles and fine lines. As people become more conscious of their physical appearance and seek ways to maintain a youthful look, the demand for procedures like Botox injections has surged.
The treatment offers a non-surgical and minimally invasive solution for reducing wrinkles, making it an attractive option for those who wish to enhance their facial appearance without undergoing more invasive procedures. Rising product launches of botulinum toxin injections across the globe, in order to fulfill the bolstering demand expands the market growth. This groundbreaking achievement showcased their dedication to innovation and biotechnology advancement within the country. The introduction of Zarbot provided medical professionals and patients with a homegrown option for botulinum toxin treatments, increasing accessibility to this therapeutic solution in India.
| Top Surgical Procedures | Procedure Count 2021 | Revenue of Non-Surgical Procedures % |
| Neurotoxins | 36,51,223 | 33% |
| Dermal Fillers | 18,57,339 | 32% |
| Skin Treatment (Chemical Peels, Hydrofacials, etc) | 13,90,149 | 6% |
| Hair Removal | 4,54,954 | 2% |
| Skin Treatment (Combination Laser) | 4,31,485 | 4% |
| Skin Tightening | 3,91,855 | 7% |
Another significant driver of botulinum toxin's growth is its versatility in addressing various aesthetic concerns. In addition to its well-known use for reducing facial wrinkles, botulinum toxin can also be employed to treat other conditions such as hyperhidrosis (excessive sweating) and migraines. These expanded applications have widened the potential patient base and increased the market reach of botulinum toxin treatments. Moreover, the increasing acceptance and normalization of non-invasive aesthetic procedures in society have played a crucial role in driving the growth of botulinum toxin treatments. The stigma surrounding aesthetic enhancements has significantly diminished over the years, leading to a more open and accepting attitude toward these procedures. Social media and celebrity influences have also played a part in popularizing non-invasive treatments, including botulinum toxin injections.
Advancements in technology and techniques have further contributed to the growth of botulinum toxin treatments. Innovations in injection techniques, such as micro-dosing and personalized treatment plans, have improved the precision and effectiveness of the procedure, enhancing patient satisfaction and outcomes. Additionally, the development of new formulations and delivery systems has expanded the options available to both practitioners and patients, allowing for more customized and tailored treatments. Furthermore, the accessibility of botulinum toxin treatments has increased due to the growing number of skilled and trained healthcare professionals offering these procedures. Dermatologists, plastic surgeons, and medical aesthetic practitioners are now well-versed in administering botulinum toxin injections, ensuring safe and effective treatment delivery. This availability of trained professionals has contributed to the overall growth of the market.
By procedure, the injectable segment held a dominant presence in the non-invasive aesthetic treatments market in 2024. Injectable is the most preferable non-invasive procedure for aesthetic treatments. There are primarily two types of injectables: dermal fillers and neurotoxins. Polymer filler, collagen, botulinum toxin, hyaluronic acid, and calcium hydroxyapatite are some common examples of injectables. The growing demand for facial rejuvenation and anti-aging treatment boosts the segment’s growth. The affordability, versatility, and durability also increase the demand for injectables. They offer lasting solutions and provide natural-looking results.
By procedure, the non-surgical fat reduction segment is anticipated to grow with the highest CAGR in the market during the studied years. Non-surgical fat reduction is a minimally invasive treatment that breaks down fat cells to reduce subcutaneous fat pockets. The different types of treatments available include cryolipolysis, laser fat reduction, injectable treatments, ultrasound, and red light therapy. The increasing incidences of obesity globally and growing awareness of fat reduction procedures, especially in underdeveloped and developing countries, promote the segment’s growth. The World Obesity Federation estimated that more than half the global population will be living with obesity by 2035.
By end-use, the medspa segment held the largest share in the non-invasive aesthetic treatments market in 2024. MedSpas provides medical-grade aesthetic procedures in a relaxing environment. The segmental growth is attributed to the availability of favorable infrastructure and the presence of skilled professionals. The rising adoption of advanced technologies due to suitable capital investments fuels the segment’s growth. MedSpas provides state-of-the-art cosmetic procedures to people, enhancing the overall experience. They provide personalized consultation with the help of skilled professionals, giving a tailored treatment plan.
By end-use, the hospitals & surgery centers segment is projected to expand significantly in the market in the coming years. Hospitals and surgery centers provide multidisciplinary expertise due to the presence of multiple departments. The presence of trained professionals and favorable reimbursement policies propel the segment’s growth. The availability of specialized equipment and affordable services also contribute to the segment’s growth.
In North America, the United States is the leading country in the market for non-invasive aesthetic treatments. The United States has a well-established and thriving aesthetic industry, with a high demand for cosmetic procedures and a large number of providers offering a wide range of non-invasive treatments. Some of the prominent market players in the industry include Allergan, Galderma, Merz Pharma, and Cutera
According to a global survey conducted by the International Society of Aesthetic Plastic Surgery in 2023, the United States performed the highest number of surgeries globally, accounting for more than 6.1 million procedures. Additionally, the U.S. and Brazil have the most number of plastic surgeons. These statistics demonstrate the significant contribution of the United States to the global aesthetic and cosmetic treatment market, both in non-surgical procedures.
Non-invasive aesthetic treatments have gained immense popularity in the United States due to a combination of cultural and influential factors. The American society places a high value on beauty, youthfulness, and personal enhancement, creating a strong demand for aesthetic procedures. Moreover, the United States is known for driving global beauty trends, with numerous advancements in aesthetic treatments originating from American clinics and research institutions. These factors contribute to the widespread adoption of non-invasive aesthetic treatments and the continuous growth of the industry in the United States.
Additionally, the United States benefits from a highly developed healthcare infrastructure and a robust regulatory framework that facilitates the expansion of the non-invasive aesthetic market. The country boasts well-established aesthetic clinics, medical spas, and dermatology practices that provide a wide array of non-invasive procedures. These facilities are equipped with state-of-the-art technologies and staffed by skilled and experienced medical professionals who undergo rigorous training in the safe and effective administration of non-invasive treatments. The stringent regulations and quality standards in place ensure that patients receive high-quality care and achieve satisfactory outcomes.
While the non-invasive aesthetic treatment market in the United States has experienced significant growth and popularity, it also faces certain challenges. Some of the key challenges in the U.S. market include regulatory compliance, safety concerns, market competitiveness, rising costs, and changing consumer preferences.
On the other hand, Asia-Pacific has emerged as a rapidly growing market for non-invasive aesthetic treatments. Countries such as China, Japan, South Korea, and India have witnessed a surge in demand for these procedures. There are several factors contributing to the growth in this region. Increasing disposable income among the middle-class population in Asian countries has led to greater affordability and accessibility of non-invasive aesthetic treatments.
Asian countries have their unique beauty standards, and there is a growing preference for certain aesthetic treatments like skin rejuvenation, facial contouring, and body sculpting. This has fueled the demand for non-invasive procedures. Asia-Pacific is home to a large and rapidly growing youth population. The younger generation is more inclined towards self-care, personal grooming, and aesthetic enhancement, which has led to an increased demand for non-invasive aesthetic treatments.
| Strength | Weakness | Opportunity | Threat |
|
|
|
|
Virtual consultations and telemedicine have emerged as significant opportunities in the field of non-invasive aesthetic treatments. With the advancements in technology and the increasing adoption of digital platforms, virtual consultations have become a convenient and accessible way for patients to connect with healthcare providers remotely. This has opened up new possibilities and expanded the reach of aesthetic treatments, particularly in situations where physical visits may be challenging or limited. Virtual consultations provide several advantages, with convenience being a key factor for patients. By eliminating the requirement for in-person visits, virtual consultations save patients time and effort, as they no longer need to travel or wait in a physical waiting room. Instead, consultations can be scheduled and conducted from the comfort of their own homes, offering greater flexibility and convenience, especially for individuals with busy schedules or those living in remote areas. Moreover, virtual consultations enable patients to seek advice from renowned practitioners who may not be geographically accessible to them, expanding their access to expert healthcare regardless of their location.
Moreover, virtual consultations and telemedicine enable healthcare providers to offer their expertise to a broader patient base. By removing geographical barriers, practitioners can reach patients beyond their local areas and tap into new markets. This has the potential to increase patient volume and revenue streams for aesthetic practices, leading to business growth.
Another significant advantage of virtual consultations is the ability to provide personalized and tailored treatment plans. Through video consultations, healthcare providers can visually assess patients' concerns, discuss treatment options, and recommend personalized solutions. This approach allows for a thorough understanding of patient’s needs and expectations, ensuring that the proposed treatments align with their specific goals. Furthermore, digital platforms can be used to share educational materials, before-and-after images, and other resources to enhance patients' understanding of the procedures and outcomes. Virtual consultations and telemedicine also promote patient safety, especially in situations where physical visits may be restricted or when patients prefer to limit face-to-face interactions. By minimizing in-person contact, these remote consultations reduce the risk of exposure to infectious diseases and contribute to maintaining public health.
Thus, the opportunity presented by virtual consultations and telemedicine in the field of non-invasive aesthetic treatments lies in its ability to enhance accessibility, convenience, personalized care, and patient safety. Embracing these technologies can enable healthcare providers to expand their reach, attract a wider patient base, and deliver high-quality aesthetic treatments in a more flexible and patient-centered manner.
Bob Rhatigan, CEO of Merz Aesthetics, commented that the launch of Ultherapy PRIME, a medical aesthetics treatment, demonstrates the company’s commitment to persist in innovation. He is excited to bring the platform as the next-generation, premier platform and as a proven technology and customizable, long-lasting treatment option.
The competitive landscape of the global non-invasive aesthetic treatment market is characterized by the presence of several established players and intense competition. The major market players in the non-invasive aesthetic treatment market have a strong market presence and enjoy a significant market share along with established brands, extensive product portfolios, and wide geographic reach. Various companies in the market focus on continuous research and development to introduce advanced and innovative technologies. They strive to offer cutting-edge devices and treatments that deliver superior results and enhance patient satisfaction. Many players engage in strategic collaborations and partnerships to expand their product offerings, geographical presence, and market share.
By Product
By End Use
By Geography
November 2024
December 2024
Annual Access, Limitless Research! Unlock all market research reports with our annual subscription. Stay on top of market trends and crucial insights year-round!
2500+
Client Queries in 20235000+
Insights Published60+
Consulting Projects Per Year40+
Analysts