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April 2025
Principal Consultant
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The global nutraceuticals market size is calculated at USD 591.15 billion in 2024, grew to USD 636.31 billion in 2025, and is projected to reach around USD 1234.34 billion by 2034. The market is expanding at a CAGR of 7.64% between 2025 and 2034. The a growing interest in products that promote wellness and help prevent illness. This shift towards focusing on preventive health is driving an increase in market demand.
Nutraceuticals are specially formulated products derived from different food sources, packed with bioactive compounds that offer a range of nutritional, health, and medicinal benefits. These products and supplements can be consumed alongside a regular diet to provide extra nutrients that support overall health and well-being. The growing elderly population is a key factor driving the market, as older adults look for products that can assist in managing health issues and improving their quality of life. Additionally, higher disposable incomes and a greater emphasis on personal health and nutrition are motivating consumers to spend on premium nutraceuticals. Advances in technology, particularly in product formulation and delivery methods, are also boosting market growth by enhancing the effectiveness and attractiveness of these products. Together, these elements are fueling significant growth in the nutraceuticals industry.
AI is revolutionizing the industry by enhancing product development, personalization, and consumer engagement. It helps companies analyze consumer data to create more targeted products and optimize ingredient formulations for better efficacy. AI also enables personalized nutrition by offering tailored supplement recommendations based on individual health needs and lifestyles. In production, AI improves quality control, reduces waste, and boosts efficiency. Overall, AI is driving innovation and growth in the nutraceuticals industry while empowering consumers to make informed health choices.
Consumers have become more health-conscious; they are seeking foods that not only provide basic nutrition but also offer additional health benefits, such as improved immunity, better digestion, or enhanced energy. With a rise in chronic health issues and greater awareness of preventive care, people are seeking foods that offer more than basic nutrition, such as enhanced immunity and improved digestion. For instance, fortified or functional foods and beverages are expected to grow by 15.3%, and the health and wellness category will reach $218.1 billion in 2024, reflecting a 13.8% increase compared to 2023.
Safety Concern
Nutraceutical products are derived from natural ingredients; there can be variability in their quality, purity, and effectiveness. Inadequate regulation, inconsistent labeling, and potential contamination or misuse of ingredients can lead to health risks. Additionally, some consumers may experience side effects or adverse reactions when combining supplements with medications or existing health conditions. These safety concerns can create hesitation among consumers and regulatory bodies, slowing the nutraceuticals market growth.
Innovations in Nutraceuticals
By developing new and more effective formulations, companies can create products that better meet consumer needs for health and wellness. Advancements in technology, such as personalized nutrition and enhanced delivery methods, open doors for more targeted and efficient supplements. Additionally, innovation allows for the inclusion of emerging ingredients and bioactive compounds, driving consumer interest and expanding the nutraceuticals market potential.
For example, the World Health Organization estimates that by 2030, one in six people globally will be aged 60 or older. As a result, more consumers are turning to nutraceuticals to help manage health conditions such as cardiovascular diseases, diabetes, and gastrointestinal issues.
By product, the dietary supplements segment held the largest share of the nutraceuticals market in 2024. Increasing health awareness, a growing focus on preventive care, and a rise in chronic health conditions are driving consumer demand for supplements that support immunity, energy, and overall well-being. Additionally, the convenience of dietary supplements, coupled with their wide range of benefits, makes them a popular choice for individuals seeking to improve their health without major lifestyle changes. This widespread adoption, along with ongoing innovation in supplement formulations, further strengthens the dietary supplements segment’s dominance in the market.
By product, the functional beverages segment is expected to grow at a lucrative rate between 2025 and 2034. As people become more health-conscious, there's a growing preference for beverages that offer additional benefits, such as improved digestion, enhanced immunity, and increased energy. Innovations in product formulations, including plant-based, low-sugar, and nutrient-rich options, are also fueling this trend. Furthermore, the increasing popularity of ready-to-drink products, especially among busy consumers, positions functional beverages for strong growth in the coming years.
By application, the weight management and satiety segment was dominant in the nutraceuticals market in 2024. Increasing awareness around lifestyle diseases, such as obesity, and the growing emphasis on maintaining a healthy weight. Consumers are looking for natural solutions that support healthy eating habits, curb hunger, and aid in managing weight, which has led to a rise in demand for products offering satiety and metabolism support. Additionally, as people seek more sustainable and long-term solutions for weight control, nutraceuticals are seen as a convenient and effective option.
By application, the men’s health nutraceuticals segment is projected to grow at a significant rate during the forecast period. As men become more proactive about their health, they are seeking supplements that support energy, muscle mass, cardiovascular health, hormone balance, and overall well-being. The growing focus on fitness, aging, and preventative care has led to a surge in demand for specialized products that target male-specific concerns. The rise of fitness culture and the growing desire to lead an active lifestyle are also key factors driving interest in products that enhance athletic performance, support recovery, and boost overall vitality.
By distribution channel, the offline segment registered its dominance over the global nutraceuticals market in 2024. Physical retail stores, such as pharmacies, supermarkets, and health-focused outlets, remain popular for consumers who prefer to see and evaluate products before purchasing. Additionally, in-store consultations with health professionals and immediate product availability contribute to the appeal of offline shopping. Many consumers also trust brick-and-mortar stores for product authenticity and quality assurance. Despite the rise of online shopping, the offline segment still holds a strong position due to these factors, especially in regions with limited e-commerce penetration.
By distribution channel, the online segment is expected to grow at the fastest rate in the coming years due to the increasing shift toward e-commerce and the convenience it offers. Consumers can easily browse a wide range of nutraceutical products, read reviews, and compare prices from the comfort of their homes. Additionally, online platforms provide access to global brands and specialized products that may not be available locally. The growing popularity of direct-to-consumer models, subscription services, and digital marketing strategies also contribute to the rapid growth of the online nutraceuticals market.
Asia-Pacific will lead the nutraceuticals market in 2024. The region has a large number of growing population that is becoming increasingly health-conscious, with rising awareness of nutrition and preventive healthcare. Economic growth in countries like China, India, and Japan has increased disposable incomes, enabling consumers to spend more on health and wellness products. Additionally, traditional practices in Asian cultures, such as the use of herbal supplements and functional foods, have been integrated with modern nutraceuticals, driving demand. The expanding middle class and rapid urbanization in the region further fuel the growth of the nutraceuticals market in the Asia-Pacific.
For example, consumers in countries like India and China are increasingly turning to herbal and plant-based nutraceuticals from brands like Himalaya Herbal Healthcare and Patanjali Ayurved. These products are perceived as safer and more eco-friendly options compared to synthetic medications.
Increasing health awareness among the population, especially as the country faces rising rates of chronic diseases, is driving demand for preventive health products. There is also a growing preference for natural, plant-based, and traditional supplements, influenced by the country’s rich history of herbal medicine. The government’s support for the wellness industry and the rapid growth of e-commerce platforms further boost the market, making nutraceuticals more accessible to a broader audience.
A recent study by iiMedia Research asked Chinese individuals about their top three methods for improving their health. The two most popular methods were eating healthy, chosen by 57.8% of participants, and taking dietary supplements, preferred by 48.6%. Exercise came in third with 35.3%, while getting enough sleep ranked fourth at 26.9%.
Growing health awareness, especially among the urban population, is driving the demand for products that support overall well-being and prevent chronic diseases. Additionally, rising disposable incomes and a shift toward healthier lifestyles are encouraging consumers to invest in nutraceuticals. The increasing adoption of plant-based and herbal supplements, backed by traditional Indian wellness practices like Ayurveda, is also fueling market growth. E-commerce platforms are making these products more accessible, further boosting the market's reach across the country.
In October 2024, Bigelow India Nutraceuticals launched its new brand, Bigelow Butterfly Pea Flower, offering unique herbal blends like Sapphire Bay and Vanilla Midnight. These exclusive nutraceutical flavors will be available at select Walmart stores and on Walmart's online platform.
North America is estimated to grow at the fastest rate in the market during the forecast period. The region commands approximately 34% market growth in 2024, and it has a highly health-conscious population that increasingly seeks preventive health solutions, driving demand for nutraceutical products. Rising awareness of the benefits of supplements, functional foods, and personalized nutrition further supports this growth. Additionally, advancements in research and product innovation, along with strong distribution channels, including e-commerce, are boosting the availability and popularity of nutraceuticals in North America.
There is a strong shift toward preventive healthcare, with consumers increasingly seeking products that support overall health and well-being. Rising awareness of the benefits of supplements, functional foods, and natural alternatives to pharmaceuticals is driving demand. E-commerce growth, along with innovations in product offerings, further fuels market expansion. According to the United States Pharmacopeia Convention, 80% of American adults use nutritional supplements. As demand for anti-aging nutraceutical products grows, North America has become a leading market in this sector.
The World Bank reports that 2.5% of Canada's population faced undernourishment, meaning they had inadequate dietary energy intake, in 2023. Furthermore, around 25% of Canadians indicated feeling highly stressed or extremely stressed regularly. With rising concerns about chronic health issues like obesity, heart disease, and stress, more Canadians are turning to nutraceuticals for preventive care and overall well-being. The increasing popularity of natural and plant-based products, along with a focus on fitness and aging populations, is driving demand. Additionally, advancements in e-commerce and product innovation make nutraceuticals more accessible, further contributing to the market's growth.
Europe is expected to see significant growth in the nutraceuticals market during the forecast period due to several factors. There is a growing emphasis on preventive healthcare, with consumers increasingly seeking natural products to enhance health and manage chronic conditions. Additionally, the aging population in many European countries is fueling the need for products that support longevity and overall well-being. Innovations in product formulations, stricter regulatory standards, and increased online sales further contribute to the region's market expansion.
The German market is growing due to increasing consumer awareness about the benefits of preventive health and wellness. As Germans become more health-conscious, there is a rising demand for natural supplements and functional foods that support overall well-being, immunity, and chronic disease management. Additionally, the aging population in Germany is driving the need for products focused on maintaining health and vitality in later years. Strong retail networks, along with innovations in nutraceutical formulations, further fuel the market's growth in the country. Research by the German Nutrition Society shows that the percentage of people in Germany using nutraceuticals rose from 32% in 2020 to 42% in 2023.
The UK market is expanding due to growing health awareness and a shift toward preventive healthcare. As more consumers prioritize their well-being, there's a rising demand for products that support immunity, mental health, digestion, and overall vitality. Additionally, an aging population and increased focus on fitness and active lifestyles are driving interest in nutraceuticals. The availability of a wide range of natural and plant-based supplements, along with advancements in e-commerce, further contribute to the market's growth in the UK.
On 29 November 2024, Akums Drugs & Pharmaceuticals partnered with South Korea’s Caregen Co. to introduce advanced nutraceuticals, pharmaceuticals, and cosmeceuticals tailored for the Indian market. "We are excited to deliver innovative products that empower Indian consumers to look and feel their best," said Sanjeev Jain, MD of Akums. Dr. Chung Yong-Ji, CEO of Caregen, added, "This partnership aligns with our vision to expand our product portfolio in India."
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