Personalized Retail Nutrition and Wellness Market Size: $16.25 Bn by 2034

Personalized Retail Nutrition and Wellness Market Size, Companies and Regional Growth

The global personalized retail nutrition and wellness market size is calculated at US$ 3.94 in 2024, grew to US$ 4.54 billion in 2025, and is projected to reach around US$ 16.25 billion by 2034. The market is expanding at a CAGR of 15.22% between 2025 and 2034. Growing awareness about health and wellness among people is driving the market’s growth.

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Market Overview

The personalized retail nutrition and wellness market deals with the production and distribution of nutrition and wellness supplements for daily consumption for the betterment of health or to maintain a healthy lifestyle. Since nutritional problems are becoming a significant public health concern, more focused interventions are needed. Individually tailored nutrition has attracted a lot of interest as a means of enhancing nutritional balance and preserving health. The accumulation of genetic variations has been shown to change the effects of nutritional supplements, indicating its crucial significance in genotype-based customized nutrition. This is in line with the quickly developing disciplines of genomics and nutrigenetics.

Technology breakthroughs, increased external constraints, changing customer needs, and a growing dedication to personal health ownership are all expected to drive development and innovation in the personalized retail nutrition and wellness market in 2025. Nowadays, companies are making more investments in comprehending their target markets, developing product lines that speak to certain health requirements, and providing solutions that fit unique lifestyles.

Personalized Retail Nutrition and Wellness Market Trends

• In March 2024, the telenutrition platform Nourish, which links consumers with insured qualified dietitians, said that it had secured $35 million in Series A investment. With $44 million in total investment since its establishment in 2021, Nourish intends to strengthen its strategic alliances with insurance companies, grow its network of registered dietitians (RDs), and expedite the development of its digital platform for patients and providers.
• In January 2024, Verdify, a StartLife alumna, was able to obtain €2.4 million in investment to expand its tailored nutrition innovation for the health of people and the world. Both new and current investors, including Koppert Cress, De Smaakmaker, Oost NL (StartLife Founding Partner), and Goeie Grutten Impact Fund, have contributed to the investment.
• In November 2023, a food-as-medicine business was founded with $3 million. Personalized nutrition programs for over 200 chronic ailments, such as diabetes, allergies, autoimmune diseases, and gastrointestinal disorders, are available through the Heali app, which was released on Thursday. Additionally, users may get diet-fitting recipes and nutrition research that outline the advantages of particular foods.

AI Integration in the Personalized Retail Nutrition and Wellness Market

By improving productivity, safety, and customer happiness, artificial intelligence (AI) is profoundly changing the food production and customized nutrition industries. By evaluating vast amounts of dietary and health data, AI makes it possible to provide customized dietary recommendations in the field of personalized nutrition. This makes it possible to create prediction models that take into account a person's unique genetic, phenotypic, and behavioral characteristics in order to provide individualized dietary recommendations. Significant improvements in health outcomes and the general effectiveness of the food business are being driven by the integration of AI with customized nutrition and food manufacturing.

For instance,

• In December 2024, leading the way in combining AI with individualized treatment, Assisted Intelligence Wellness Inc. (AI Wellness) is excited to present its 2025 initiatives, which are intended to recognize the innovators, clinics, and visionaries influencing the direction of health and wellness.

Market Dynamics

Driver

Growing demand for functional foods

A notable niche has been established for functional foods in the ever-evolving area of nutrition research. A movement in customer preferences toward natural and health-enhancing goods has fueled the expansion of the personalized retail nutrition and wellness market, which in turn has fueled the surge in interest in functional foods. There is a growing need for meals that can improve performance, lower the risk of disease, and promote health as societies grow more health-conscious. The market for functional foods is growing quickly, reflecting this trend, and is expected to develop significantly over the next several years.

For instance,

• In August 2024, enhancing human health and quality of life is the goal of the genomic life science business EZZ Life Science Holdings Limited. With the announcement of the introduction of four new products, EZZ announced its foray into the functional foods market. These cutting-edge goods are made to satisfy both adults and children's nutritional requirements while enhancing EZZ's robust selection in the health sector.

Restraint

High cost of developing personalized products

When compared to generic alternatives, personalized nutrition and health solutions are sometimes more expensive. Widespread adoption may be hampered by this pricing difference, which may restrict availability for some customers.

Opportunity

Shift towards clean-label products & sustainability

The personalized retail nutrition and wellness market is also being impacted by consumers' preference for clean-label and sustainable products. Customers are searching more and more for individualized solutions that fit with their ethical and environmental values as a result of increased environmental consciousness and a preference for natural, organic, and minimally processed products. This trend is pushing businesses to create customized goods that satisfy consumers' preferences for sustainability as well as health, opening up new development prospects for the customized retail nutrition and wellness sector.

Segmental Insights

The Repeat Recommendations Segment Dominated

By type, the repeat recommendations segment dominated the personalized retail nutrition and wellness market in 2024. The globe is expanding due to digitization and the development of new software that monitors the water and nutrition levels of the human body, among other advantages. This is increasing market buzz and income at the same time. The top apps on the market that are receiving greater attention are those that promote healthy lifestyles, such as Fitness Calculator, Shopwell, Health Pal, Health and Nutrition Guide, and HealthTap.

The Personalized Testing Segment: Fastest CAGR

By product, the personalized testing segment is expected to grow at the fastest rate in the personalized retail nutrition and wellness market during the forecast period. The main driver of this is the growing demand from consumers for accurate, personalized health insights derived from lifestyle, biochemical, and genetic data. Personalized testing, such as blood profiling, microbiota analysis, and DNA testing, gives customers comprehensive knowledge about their own health profiles, allowing for highly customized nutritional and wellness advice. Additionally, developments in digital health and biotechnology have reduced the cost and increased the accessibility of individualized testing, making it more appealing to a wider range of customers. This market has grown as a result of the popularity of direct-to-consumer testing kits, which let people test at home and get tailored feedback via online channels. Businesses that provide individualized testing are using AI and sophisticated data analytics to provide more precise and useful information, improving the customer experience overall.

Regional Insights

Consumer Awareness Drives North America

North America dominated the personalized retail nutrition and wellness market in 2024. The worldwide individualized retail nutrition and wellness industry has been led by North America. The widespread use of cutting-edge technology like wearables, digital health platforms, and AI-driven nutrition solutions, as well as a highly developed healthcare infrastructure and high consumer awareness of health and wellness, are some of the main drivers of this leadership. A well-established market for wellness and health supplements, as well as high discretionary incomes, encourage customers in the region to invest more in individualized health solutions. Additionally, the market dominance of North America has been further cemented by the strong presence of important market participants and customized nutrition innovators, as well as by the availability of state-of-the-art genetic testing and data-driven wellness platforms.

Growing Demand for Holistic Health is Driving the Asia Pacific

Asia Pacific is estimated to host the fastest-growing personalized retail nutrition and wellness market during the forecast period. In nations like China, India, and Japan, rising middle-class populations, rising disposable incomes, and rapid urbanization are all contributing to a greater awareness of health and well-being. Additionally, the need for individualized health solutions is being fueled by the increased prevalence of chronic illnesses like diabetes and obesity, as well as growing consumer interest in preventative healthcare. More access to individualized health platforms and services is made possible by the region's growing digital infrastructure and pervasive smartphone use, which is fueling the market's explosive expansion. Further propelling market development in Asia-Pacific is the rising popularity of holistic wellness methods in nations like India, which complement customized wellness trends.

Top Companies in the Personalized Retail Nutrition and Wellness Market

• Nature's Lab
• Cargill, Incorporated
• Nature's Bounty
• Bayer AG
• PlateJoy LLC
• Better Therapeutics Inc.
• Viome Life Sciences, Inc.
• Noom, Inc.
• Savor Health
• Nutrigenomix
• DNAfit (Prenetics Global)

Latest Announcements by Industry Leaders

In November 2024, Zydus Wellness announced the release of Nutralite Chef, an AI-powered food technology platform that uses web interfaces and WhatsApp to offer meal planning and tailored recipe recommendations. "We are advancing innovation by combining state-of-the-art technologies with food science to address practical issues," stated Tarun Arora, CEO of Zydus Wellness, emphasizing the company's emphasis on technology-driven solutions in the health and wellness industry.

Recent Developments in the Personalized Retail Nutrition and Wellness Market

• In December 2024, Dr. Morepen launched a weight control program to enter the expanding wellness market. The business, which is a wholly owned subsidiary of Morepen Laboratories, wants to make a name for itself in the market, which is now worth around Rs 12,000 crore and expanding at a pace of 16 percent per year. LightLife, the company's wellness solution, was introduced to address India's rising obesity problem.
• In November 2024, a leader in subscription-based customized vitamins and supplements, Persona™ Nutrition, introduced its white-labeling solution for new or existing companies and celebrities wishing to get into the personalized nutrition market.
• In April 2024, Unlock.fit, a leading supplier of customized wellness solutions, revealed 'CorpGene.' A unique DNA-based personalized wellness program called CorpGene was painstakingly created to improve corporate wellness throughout India. Through the accuracy of individualized genetic information, this cutting-edge tool gives businesses an unmatched chance to maximize employee health, performance, and general well-being.

Segments Covered in the Report

By Type

• Fixed Recommendation
  • Dietary Supplements & Nutraceuticals
    • Vitamins
    • Proteins
    • Minerals
    • Amino Acids
    • Enzymes
    • Others
  • Functional Foods
    • Proteins
    • Vitamins
    • Dietary Fibers
    • Fatty Acids
    • Minerals
    • Prebiotics & Probiotics
    • Carotenoids
  • Traditional Botanicals
• Repeat Recommendation
  • Dietary Supplements & Nutraceuticals
    • Vitamins
    • Proteins
    • Minerals
    • Amino Acids
    • Enzymes
    • Others
  • Functional Foods
    • Proteins
    • Vitamins
    • Dietary Fibers
    • Fatty Acids
    • Minerals
    • Prebiotics & Probiotics
    • Carotenoids
  • Traditional Botanicals
• Continuous Recommendation
  • Dietary Supplements & Nutraceuticals
    • Vitamins
    • Proteins
    • Minerals
    • Amino Acids
    • Enzymes
    • Others
  • Functional Foods
    • Proteins
    • Vitamins
    • Dietary Fibers
    • Fatty Acids
    • Minerals
    • Prebiotics & Probiotics
    • Carotenoids
  • Traditional Botanicals
• Personalized Testing

By Region

• North America
  • U.S.
  • Canada
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Thailand
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • Sweden
  • Denmark
  • Norway
• Latin America
  • Brazil
  • Mexico
  • Argentina
• Middle East and Africa (MEA)
  • South Africa
  • UAE
  • Saudi Arabia
  • Kuwait