Schedule a Meeting
Download Brochure
Table of Content
Get a Price
March 2025
The global cognitive behavioral therapy market size is calculated at US$ 7.77 in 2024, grew to US$ 9.01 billion in 2025, and is projected to reach around US$ 34.25 billion by 2034. The market is expanding at a CAGR of 15.99% between 2025 and 2034. The rise in mental disorders across the globe is increasing the growth rate of the cognitive behavioral therapy market.
Unlock Infinite Advantages: Subscribe to Annual Membership
A type of psychological treatment known as cognitive behavioral therapy (CBT) has shown promise in treating a variety of issues, such as severe mental illness, eating disorders, alcohol and drug abuse, depression, anxiety disorders, and marital issues. Several studies indicate that cognitive behavioral therapy (CBT) greatly enhances functioning and quality of life. In recent years, CBT has grown in popularity among both the general population and doctors. CBT is quickly taking over as the predominant attitude of professional psychologists, according to therapist surveys. The market has also become dominated by self-help publications based on CBT techniques, in part due to its common sense and straightforward concepts.
Therapy experiences provided by AI-powered applications and programs can resemble professional psychologist sessions more and more. These technologies are frequently created using natural language processing (NLP), which is capable of efficiently processing, comprehending, and interpreting human language. So they can identify changes in well-being and emotional states. Deep learning (DL) and artificial neural networks (ANNs), which are based on the anatomy and physiology of the human brain, are frequently the engines behind AI mental health services. Artificial intelligence (AI)-based systems such as chatbots, seem like viable, interesting, and successful ways to offer CBT. These treatments are useful in lowering anxiety and sadness.
Increased Mental Health Awareness
Increasing knowledge and awareness of mental health can alter how society perceives and handles this complicated problem. Through community-based and school-based initiatives that involve kids, families, schools, healthcare professionals, and other stakeholders, the federal government supports healthy mental health. The major corporations plan to increase their investments in behavioral therapy as a result.
High Therapy Cost and Limited Insurance Coverage
The cognitive behavioral therapy market is challenged by the high expense of therapy services, which prevents many patients from accessing therapy treatment. Behavioral treatment is highly expensive, especially in cases when the state does not set a price for psychologist services. Anyone is prevented from receiving treatment by this cost obstacle, particularly those without sufficient health insurance.
Digital Solutions & Online Platforms
The cognitive behavioral therapy market offers a lot of prospects, especially with the rise of online therapy platforms and solutions. As technology has advanced, teletherapy and virtual consultations have become commonplace for the majority of patients, making this easier. Distance and lengthy wait times for an appointment are no longer problems thanks to video conferencing, which allows patients to get treatment from the convenience of their homes. Telemedicine has made it possible for people to obtain behavioral treatment from virtually anywhere, which is also lowering the cost of these services and making them more widely available.
By type, the cognitive therapy segment held the major share of the cognitive behavioral therapy market in 2024 and is estimated to grow significantly during the forecast period. Globally, mental health diseases are still on the increase in 2024. The World Health Organization (WHO) estimates that one in eight individuals on the planet suffers from a mental illness. It is around 970 million people. This is a notable rise over prior years, indicating the growing prevalence of mental health problems. When it comes to addressing mental health issues, cognitive behavior therapy offers several advantages over other types of therapy. As a result, CBT has been effectively used for a variety of mental health issues.
By indication, the depression segment was dominant in the cognitive behavioral therapy market in 2024. An estimated 3.8% of people suffer from depression, which includes 5.7% of individuals over 60 and 5% of adults (4% of males and 6% of women). Depression affects over 280 million individuals worldwide. Women are almost 50% more likely than males to experience depression. Over 10% of expectant mothers and recent mothers worldwide suffer from depression. Every year, almost 700,000 people lose their lives to suicide. The fourth most common cause of mortality for those aged 15 to 29 is suicide.
By indication, the anxiety segment is estimated to grow at the fastest rate in the cognitive behavioral therapy market during the forecast period. The most prevalent mental illness in the world is anxiety. According to projections, there might be 87.36 million people with anxiety disorders by 2050 (95% UI: 59.28–115.44). Additionally, by 2050, it is predicted that the prevalence of anxiety disorders in the 15–19 age range will surpass that of other age groups.
By age group, the adults segment led the market in 2024. 15% of persons of working age are thought to suffer from a mental illness at some point in their lives. According to estimates, depression and anxiety cost the world economy $1 trillion annually, mostly due to lost productivity. The complex interplay of genetic, developmental, and environmental risk factors leads to a wide range of adult mental illnesses, including mood disorders, anxiety disorders, and psychotic disorders. These disorders are extremely incapacitating.
By age group, the geriatric segment is estimated to grow significantly in the cognitive behavioral therapy market during the forecast period. The population of the globe is aging at an increasing pace. The population of persons 60 and older is predicted to quadruple from 2015 to 2050, from around 900 million to 2 billion. Taking into account that 15% of these people suffer from a mental illness. The World Health Organization (WHO) reports that anxiety affects 3.8% of older persons, closely followed by depression and dementia, which affect 5% to 7% of the population over 60.
By service provider, the hospitals & clinics segment held the largest share of the cognitive behavioral therapy market in 2024. Due to its critical role in providing intensive care and stabilization for individuals with severe mental disorders, inpatient hospital treatment services are widely used. These services address severe psychiatric situations that need round-the-clock monitoring, rigorous treatment plans, and multidisciplinary care. They are offered in mental hospitals and specialist units inside regular hospitals.
By service provider, the home care segment is estimated to grow at the fastest CAGR in the cognitive behavioral therapy market during the predicted timeframe. Mental health patients who are depressed and lonely might benefit from home care. First of all, it might offer individuals who are battling anxiety or other mental health conditions security and comfort. Patients' mental health and general well-being can be enhanced by home care by making them feel closer to their loved ones and the outside world.
North America dominated the cognitive behavioral therapy market in 2024. In order to increase market success, academic institutions, research facilities, and private companies in North America are always developing new psychological modalities or improving CBT techniques. The University of Toronto, Stanford University, Harvard University, and other top psychological and mental health research institutes have all contributed to the widespread development of CBT.
In the last year, 23.08% of adults, or around 60 million Americans, suffered from a mental disease. Over 45 million adults in the United States, or 17.82% of the population, suffered from a drug use problem in the previous year. Adult anxiety in the United States is on the rise, according to the results of the American Psychiatric Association's annual mental health survey for 2024. Up from 37% in 2023 and 32% in 2022, 43% of adults in 2024 report feeling more worried than they did the year before. Seventy percent of adults are highly worried about current events, including the economy (77%), the U.S. election in 2024 (73%), and gun violence (69%), in particular.
Mental health issues are a problem for young people in Canada. Budget 2024 allocated $500 million over five years to establish the Youth Mental Health Fund, which will contribute to long-lasting and significant advances in the mental health of young people and their families. This open call for proposals is a part of that commitment. Additionally, Budget 2024 suggests allocating $630.2 million over two years, beginning in 2024–2025, to improve the availability of mental health services for Indigenous people, especially via approaches to mental wellness that are founded on distinctiveness.
Asia Pacific is estimated to host the fastest-growing cognitive behavioral therapy market during the forecast period. The Asia Pacific behavioral therapy market is expanding as a result of the rise in mental health issues as well as the increased acceptability and need for psychological intervention. China, India, and Japan have the highest rates of mental health illnesses, and they all require therapies like mindfulness and cognitive behavioral therapy. This study concludes that increased training and retention of mental health professionals are necessary for more substantial changes in the quality of services. More funding is being given to recognize the need for mental health evaluation to support research and develop treatment plans suitable for this culturally diverse area.
Of China's 1.4 billion inhabitants, the World Health Organization estimates that 54 million suffer from depression and around 41 million from anxiety disorders. To address the growing number of mental health difficulties, especially among children and adolescents, China's National Health Commission said that it will fill up the gaps in its mental health services between 2025 and 2027. In January 2024, the National Health Commission (NHC) announced that China would "actively develop key clinical specialties" in mental health, create regional mental health clinics nationwide, and set up a mental health hotline.
India accounts for 18% of the world's population. According to WHO estimates, India has 2443 disability-adjusted life years (DALYs) per 10,000 people due to mental health issues and 21.1 age-adjusted suicides per 100,000 people. An estimated USD 1.03 trillion would be lost economically as a result of mental health issues between 2012 and 2030. To teach more postgraduate students about mental health and offer sophisticated therapy, 25 Centers of Excellence were approved in 2024 as part of the National Mental Health Program.
Europe is expected to be significantly growing in the cognitive behavioral therapy market during the forecast period. A multitude of factors, including shifting lifestyles, more knowledge, and a rising acceptance of mental health illnesses, are contributing to the enormous growth of the European mental health business. According to a market analysis, the growth in stress-related disorders, anxiety, depression, and other mental health conditions in the region is driving up demand for mental health services.
Over 25% of people in Germany suffer from mental illness at some point in their lives. In Germany, mental disorders, which are complicated illnesses, impact 28% of the adult population each year, or around 17.8 million individuals. Anxiety disorders, mood disorders, and drug abuse disorders are the most prevalent of these complicated illnesses. People with mental illnesses in Germany have access to a comprehensive support and healthcare system.
According to research, both adults and children believe their well-being is declining, and adults also report feeling more alone. 'Always or often' loneliness was experienced by 7.8% of UK individuals in 2024. As a result, institutions like the NHS are spending money on mental health care. For example, the NHS Long Term Plan's goals and funding were meant to increase access and provide prompt, high-quality mental health care. A total of £11.79 billion is anticipated to be spent on mental health services in 2024–2025. The real amount spent on mental health services in 2023–2024 was £11.31 billion.
In October 2023, the introduction of AspyreRx gave clinicians access to a scientifically validated treatment in a method that is simple, entertaining, and reasonably priced. AspyreRx is already part of the current treatment guidelines, so we envision it becoming part of the standard of care for adults with type 2 diabetes. Behavior modification can be a powerful medicine that is valuable at any stage of the disease, said Frank Karbe, CEO of Better Therapeutics.
By Type
By Indications
By Age Group
By Service Provider
By Region
March 2025
March 2025
March 2025
March 2025