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December 2024
The global women’s health app market size is calculated at US$ 4.89 in 2024, grew to US$ 5.76 billion in 2025, and is projected to reach around US$ 25.18 billion by 2034. The market is expanding at a CAGR of 17.81% between 2025 and 2034. The growing focus on health among women is driving the women’s health app market.
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Women's technology has been developed to make their lives a little easier. It covers every aspect of a woman's existence, from dating apps to menopause and period tracking to forums that talk about parenthood, career advancement, and mental and physical fortitude. However, the technology with the most promise to help women focuses on applications for women's health. Devices, services, and applications related to health have the ability to improve accessibility, provide individualized treatment plans, reduce healthcare costs, and improve care standards.
The need for applications that help with female health concerns, including ovulation monitoring, weight management, and menstrual cycles, is rising as a result of increased internet access and smartphone use. The usage of health applications is increasing internationally as a result of women's increasing disposable money and increased employment. The usage of these applications for health monitoring is growing, which is advantageous for patients as well as medical facilities.
Artificial intelligence (AI) is playing a significant role in improving women’s health. With the rise in the integration of AI in healthcare, it is also being integrated into various healthcare apps, including apps developed for women. AI is highly essential in analyzing data and providing useful insights about mental and physical health. Apart from this, AI is also used to provide personalized solutions based on personalized data and the unique needs of women. Such applications also come with chatbot features to resolve queries related to women’s health. Such chatbots are facilitated with AI, which is able to provide solutions all the time with more accuracy and efficiency.
Rise in Disease Among Women
An important aspect that is anticipated to contribute to the growth of the global women's health app market during the projected period is the rise in the prevalence of illnesses among women globally. Because women are more susceptible to various illnesses, there is a greater demand for safe and efficient applications related to women's health. About 32 million Indian women suffer from infertility, endometriosis, and PCOS (polycystic ovarian syndrome), among other incurable problems, and they do not get the support they need to properly treat these conditions, according to the National Health Portal of India. It is anticipated that this would further accelerate women’s health app market expansion.
Data and Privacy Concerns
Due to the potential for severe repercussions from any data breaches or abuse of information, there are frequent worries about the security and privacy of sensitive and personal health data gathered by women's health applications. One of the most important difficulties is addressing these issues and putting strong data protection procedures in place.
Shift Toward Personalized Care
Preventive and tailored healthcare is becoming more and more important, which fits with what women's health apps can do. With the help of these applications, users may monitor important health data, anticipate problems, and get tailored advice based on their own health profiles. The need for more personalized treatment and the growing need for proactive health management are the main forces behind this change. The market for women's health applications is expected to develop steadily as more women look for solutions that are tailored to their individual health requirements. These apps provide users the ability to make well-informed decisions regarding their health.
By type, the menstrual health segment dominated the women’s health app market in 2024 and is anticipated to grow at the fastest rate during the forecast period. Apps are used by an estimated 50 million women globally to track their periods, get forecasts for when their next cycles will begin, estimate windows of fertility, and analyze a number of other cycle-related characteristics. In order to help users better prepare for future periods, communicate with healthcare providers, and keep an eye on their bodies and sexual activity in order to meet their family planning objectives, period-tracking applications (apps) have been viewed favorably as a health literacy tool that raises menstrual and bodily awareness. Apps for tracking periods are a part of the rapidly expanding FemTech sector, which is now valued at an estimated $60 billion.
By type, the pregnancy tracking and postpartum care segment is estimated to grow at a significant rate in the women’s health app market during the forecast period. Pregnancy tracking and postpartum care apps, which enable early diagnosis of diseases including postpartum depression, hypertension, and infections through symptom monitoring and action notifications, have become more popular as the prevalence of postpartum issues has increased. For example, according to PostpartumDepression.org, postpartum depression affects around 10% of women, with some studies suggesting an incidence of up to 1 in 7. By offering easily available information and assistance, these applications seek to lower maternal morbidity, meeting a vital healthcare need. Therefore, the market for these applications is expected to develop as postpartum care becomes more widely recognized and healthcare professionals place more emphasis on it, which will enhance maternal health outcomes worldwide.
By modality, the smartphone segment held the largest share of the women’s health app market in 2024. With 56 percent of women having a smartphone compared to 51 percent of males, women seem to be leading the way in smartphone technology (ST) phone use. This is also true for the usage of health applications (apps), which are more common among women (about 9% against 4% of males). Smartphone medical apps may play a wide range of functions in women's health, from conducting customized testing to promoting healthier lifestyle choices. Utilizing smartphone applications to encourage habit modification is also gaining popularity. These provide a rare chance to support consumers in maintaining their health and may be crucial in delaying the beginning of illness.
North America dominated the women’s health app market share by 38% in 2024. High levels of digital literacy and a strong healthcare system in North America encourage the use of health-related technology. Furthermore, individual well-being—especially women's health—is highly valued in North America, which creates a need for comprehensive and practical solutions. Additionally, a significant portion of the female population in this age range actively seeks out pregnancy support, wellness guidance, and reproductive health management, which helps to fuel the expansion of the North American women's health app industry. Additionally, the competitive environment pushes app developers to be creative, which leads to user-centric features that address the various demands of women in North America.
Europe is estimated to host the fastest-growing women’s health app market during the forecast period because of features like self-assessment and remote monitoring that have effectively boosted patient autonomy, but the use of women's health apps is still growing in Europe. Trade initiatives like digital health, which provide international commercial and educational possibilities in the digital health industry, were started by the Department for International Trade. Additionally, the market for women's health applications is driven by the increased availability of mobile apps due to the increasing usage of smartphones.
In January 2025, in an effort to increase awareness of women's health concerns, the Federation of Obstetric and Gynecological Societies (FOGSI) released the free app Arogya Sakhi. In a culture where self-diagnosis and self-medication are common, Dr. Sunita Tandulwadkar, who assumed the role of FOGSI president, stated that an app that provides accurate information vetted by medical professionals is necessary.
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